BALANCED LIVING

America’s beverage companies—have come together to support your family’s efforts to balance what you eat, drink and do.  Watch the video below to see how we’re doing it.

3 Circles (1).png

Cutting Sugar in the American Diet

The beverage industry’s Balance Calories Initiative works to reduce beverage calories an additional 20% per person by 2025.

Clear on Calories

As part of the Clear on Calories Initiative, launched in 2010 in support of the “Let’s Move” anti-obesity campaign, we added an easy-to-read calorie label to the front of every can, bottle and pack we produce. The labels display the total calories per container on beverages 20 ounces or smaller. For containers larger than 20 ounces, calories are labeled per 12 ounces in most cases. On vending machines, calorie labels are right on the buttons to make it easier to choose the beverage that’s right for you.

90 Cal.png
90%push cart.png

Removing Calories

from school

We promised parents that we would change the beverages offered in schools, and we delivered. The National School Beverage Guidelines were a voluntary effort—in partnership with the Alliance for a Healthier Generation —that removed full-calorie sodas from schools. In fact, our voluntary Guidelines were so effective, the USDA Smart Snacks in Schools Beverage Guidelines were largely based on them.

How We're Supporting Your Efforts to Balance

Signs on coolers and displays remind everyone to think “balance” before making their beverage choices.

ABA_CoolerSnipe_Balance4C_6in.jpg
Vending_snipe_Feature.jpg

More choices, including smaller portions and a wider range of beverages with less sugar or no sugar at all. Explore your choices.

 

  • SOFT DRINKS IN A RANGE OF CALORIES

  • SPARKLING TEAS AND WATERS

  • SPORTS DRINKS

  • READY-TO-DRINK TEAS & COFFEES

  • BOTTLED WATER

  • FLAVORED AND ENHANCED WATERS

  • JUICE AND JUICE DRINKS

Clear calorie information on the front of every product.

calories.png
bottles.png